ADRIAN BELL – FOUNDER, AGRO MAVENS
Adrian Bell has nearly 20 years’ experience as an agricultural communications strategist and has worked with some of his clients throughout his career. He founded his first communications agency, Whisper.pr, in 2007, working with a range of internationally recognised names including Bayer CropScience, CF Fertilisers, Lonza and Anitox. Other experience includes BASF, Cyanamid Agriculture, Dow AgroSciences, DuPont, Monsanto, Merial, Danisco Animal Nutrition, Elanco Animal Health, Cogent International and the US Dairy Export Council.
Adrian has steadily added to his knowledge of numerous foreign agricultural markets, systems and practices, with visits to nearly 40 countries across six continents. Not just knowledge, either: Adrian maintains an enviable international network, comprising journalists, experts and influencers, such that research, market intelligence, or media access can be achieved quickly and effectively on every continent, including the world’s agricultural powerhouse economies.
With the creation of London-based Agro Mavens in 2016, Adrian provides international clients with a valuable, bespoke, one-to-one service that includes strategic marketing consultancy, full-service marketing, market intelligence, technical writing and media relations services, for agricultural markets in any country in the world.
Adrian’s agricultural knowledge is also valued by film and television production companies seeking historical or technical accuracy. Recent advisories have included the BBC’s 2015 adaptation of Cider With Rosie, and the 2016 Stephen Poliakoff drama, Close to the Enemy.
He also holds a management post with the International Federation of Agricultural Journalists, a non-profit organisation that, through its members and activities, improves the flow and quality of agricultural information to farmers around the world. Farmers in every corner of the globe rely on good communication; it’s why IFAJ also defends press freedom, ensuring journalists are able to provide farmers with access to the information they need.